Every business needs a professional website. A business website is a powerful marketing tool. Your website promotes your business 24/7. A well designed website can help build credibility and gain customer insights. It will help you connect more effectively with your target audience.
There are more than 1.7 billion websites online. To get your website noticed by your target audience and search engines you need to make it stand out from the crowd. Design with users in mind. Put yourself in your user’s shoes to understand their expectations, needs and concerns.
Here are some tips to consider when designing a website.
Use a Simple, User-friendly User Interface design
Keep things simple. Make your website user friendly for the average user. Use a simple and intuitive navigation and layout. If possible, avoid drop down menus in the navigation bar as they can add clutter. Limit the number of widgets and popups.
On pages, use visual hierarchy to separate the area containing the most important information with the area that has less necessary items. When adding features, ask yourself the one question that matters most- does the user really need it? Keep your homepage free of clutter.
Make Your Website Mobile friendly
More than 50 percent of internet traffic is mobile.If your website is not mobile-friendly, you are missing out on business opportunities.
Here are some steps you can take to make your website user friendly.
- Use a responsive design that responds to the user's behavior and environment
- Get rid of annoying text blocking ads and pop-ups
- Make sure buttons are large enough for mobile users to interact with
- Ditch Flash
- Use large font sizes
Make Sure Your Web pages Load Fast
Website load speed can make or break a website. The modern consumer is impatient and does not think twice before switching from a slow website to a fast website. Even a second of delay can affect your site revenue.
To speed up your website, minify and combine files. Limit HTTP requests. Defer larger files such as JavaScript. Load them after other elements have loaded. Minimize the amount of time your DNS lookup takes.
Use Colors and Design elements to Attract and Hold Users' attention
Use colors and images to build trust and engage your users. Use headings, subheadings, block quotes and taglines to direct the eye. Use bright buttons and negative space to draw users’ attention.
The buttons on a landing page should be in contrast to the color in the background. To avoid overwhelming users, limit the number of elements.
Trustworthiness
Tips to Improve E-A-T
Indu Sharma is a seasoned digital marketing expert based in Mississauga, Canada. With a wealth of experience, she has consistently delivered exceptional results for her clients. Indu’s deep understanding of the digital landscape, coupled with her creativity and analytical skills, enables her to develop effective marketing strategies that drive success. Known for her attention to detail and commitment to staying updated with the latest industry trends, Indu has earned a stellar reputation in the field. She continues to help businesses thrive online by creating impactful campaigns and maximizing their online visibility. Digital Marketing Agency in Toronto
