4 Tips to Consider When Designing Your Website

Every business needs a professional website. A business website is a powerful marketing tool. Your website promotes your business 24/7. A well designed website can help build credibility and gain customer insights. It will help you connect more effectively with your target audience.

There are more than 1.7 billion websites online. To get your website noticed by your target audience and search engines you need to make it stand out from the crowd. Design with users in mind. Put yourself in your user’s shoes to understand their expectations, needs and concerns.

Here are some tips to consider when designing a website.

Use a Simple, User-friendly User Interface design

Keep things simple. Make your website user friendly for the average user. Use a simple and intuitive navigation and layout. If possible, avoid drop down menus in the navigation bar as they can add clutter. Limit the number of widgets and popups.

On pages, use visual hierarchy to separate the area containing the most important information with the area that has less necessary items. When adding features, ask yourself the one question that matters most- does the user really need it? Keep your homepage free of clutter.

Make Your Website Mobile friendly

More than 50 percent of internet traffic is mobile.If your website is not mobile-friendly, you are missing out on business opportunities.

Here are some steps you can take to make your website user friendly.

Make Sure Your Web pages Load Fast

Website load speed can make or break a website. The modern consumer is impatient and does not think twice before switching from a slow website to a fast website. Even a second of delay can affect your site revenue.

To speed up your website, minify and combine files. Limit HTTP requests. Defer larger files such as JavaScript. Load them after other elements have loaded. Minimize the amount of time your DNS lookup takes.

Use Colors and Design elements to Attract and Hold Users' attention

Use colors and images to build trust and engage your users. Use headings, subheadings, block quotes and taglines to direct the eye. Use bright buttons and negative space to draw users’ attention.

The buttons on a landing page should be in contrast to the color in the background. To avoid overwhelming users, limit the number of elements.

iSigma Solutions is a leading web design company in Toronto. Whatever your industry, we will design the perfect website for your business. We use the latest tools and time tested website design techniques. To discuss your requirement with one of our pros, call 1-877-974-4744.
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