5 SEO Trends You Can Leverage for Organic Search 2

5 SEO Trends You Can Leverage for Organic Search

Having a website and accounts on different social media platforms does not mean anything if only a handful of people visit them. An effective SEO strategy can help bridge the gap between the actual results and what you were really trying to accomplish with your website. SEO is a vast and continuously evolving field. To supercharge your website, you need to stay on top of and leverage the latest SEO trends. With this thought in mind, let’s take a look at some SEO trends that you can leverage for organic search in 2020 and beyond.

Mobile-First Indexing to Become a Game Changer

Recently, Google announced that it is in the process of rolling out mobile-first indexing. Before we go any further, let us understand what mobile-first indexing means? Simply put, mobile-first indexing involves indexing the content on a mobile website before a desktop website. If you are using a separate mobile website, we strongly recommend that you merge all your content into a single website.

User Personalization to Become More Prevalent in SEO

User personalization involves providing different search results for different users when searching for the same thing. Google and other search engines use personalization to deliver accurate search results for users. To personalize user experience, build customer profiles that can be used to accurately target customers. Personalization is mutually beneficial for both your customers and business. Personalizing your content is an effective way to deliver value and achieve a higher ROI for your website.

Expanded SERP Features to Grow
Searches in Google and other search engines are not as simple as they used to be. They now deliver a variety of content such as instant answers or featured snippets and related questions, or even tweets or other social posts, and image carousels. While creating unique and click-worthy content is critical, you cannot downplay the importance of showing up in these features. If you are already ranking high for keywords displaying these features, optimize your content. Additionally, a strong technical markup of your website will deliver traffic-driving results.
Video Content is SEO Gold

There are several compelling reasons to add video marketing to your content marketing strategy. Video is more engaging than both image and text. A study predicts that by 2021, 80 percent of all online traffic will be video. Video increases organic traffic by up to 157 percent. Create informational, interesting, and engaging video content for social media. Some engaging types of video content include product reviews, tutorials, webinar videos, and thought leadership videos.

Site Speed Will Be an Important Ranking Factor in 2020 and Beyond

Your site speed is one of the most important factors impacting your user experience. Google is planning to incorporate more technical SEO into its ranking factors, which means the ranking factor will only become more important in the coming years. Though great content, undoubtedly, is the key to rise the ranks to the top of search engine results, you cannot afford to overlook the importance of a good page speed.

Need a plan to leverage these SEO trends? iSigma Solutions would be happy to help. Over the years, we have helped several clients supercharge their SEO. Our SEO experts know SEO concepts and principles like the back of their hand. They are proficient at designing tailor-made solutions that address specific client pain points. To consult one of our team members, call at 1-877-974-4744.