Experts say that 30% of all website sessions will be conducted without screens by 2020. Now, the question is: how is this possible? Well, the answer is voice-only search. It turns out that it allows users to browse the Internet and find out consumer information without the need for actual scrolling on desktops and mobile devices. Also, this new technology may be the key to success for brands in the future.
Here are 10 things you should try to improve your website:
What is VoiceSearch?
-Are you wondering what voice search is? It is essentially a technology that allows you to speak into a device rather than typing keywords into a search query to get the results you are looking for. Audio technology uses speech recognition to precisely understand what users are saying and then orally delivers results.
While voice search technology seems like a brand-new concept, the fact is that it has been around for quite a while. Some great examples of voice search, include programs like voice dialing and speech-to-text. Additionally, voice search capabilities are also used by programs such as Siri, Google Assistant, Amazon Alexa and Microsoft Cortana.
For example, Amazon Alexa can conduct a seamless scan Wikipedia, search through the music inventory on Spotify or quickly shop on Amazon – all at a user’s command. This is a clear demonstration of how some brands chose to optimize their interfaces so that they can be compatible with voice search.
The Impact of Voice Search on SEO in 2019
Voice search results in a drastic improvement of user experience. As a result, it will be used to conduct half of all online searches by 2020. Because of its prolific and extensive use, Google and several other such search engines are emphasizing more on voice search optimization. After all, the point of Search Engine Optimization is the accurate ranking of websites so users can quickly find the best information for their search query. Ultimately, the experience of users is at the forefront of search engine optimization.
There was an average of 1 billion voice searches per month by January 2018, proving the rise of voice search. However, you should remember that there is a difference between traditional website SEO and voice search SEO. Therefore, some of the factors that have an impact on website rankings may or may not have the same impact on voice search, and vice versa.
Results from voice searches are only the most relevant, which means that optimization is even more critical. Now, companies will have to work on optimizing their websites even more and taking a close look at the pattern that voice searches use to get their business noticed.
Voice search has a significant effect on SEO, and it is important for companies, big and small, to make it a part of their marketing strategy. This technology will be helping companies get noticed more and users in getting the best results.
Indu Sharma is a seasoned digital marketing expert based in Mississauga, Canada. With a wealth of experience, she has consistently delivered exceptional results for her clients. Indu’s deep understanding of the digital landscape, coupled with her creativity and analytical skills, enables her to develop effective marketing strategies that drive success. Known for her attention to detail and commitment to staying updated with the latest industry trends, Indu has earned a stellar reputation in the field. She continues to help businesses thrive online by creating impactful campaigns and maximizing their online visibility. Digital Marketing Agency in Toronto
