Bradford
Business Background
Bradford Commercial Real Estate Services, based in Dallas, TX, was formed in 1989. A privately held real estate company, our organization specializes in operating and developing commercial properties for our clients and partners. As a leading service provider in Texas, our portfolio base includes over 20,000,000 square feet under leasing and management. We are well recognized in the Texas marketplace, and our dominant market share allows us the opportunity to complete over 5,000,000 square feet of transactions annually. Year to Year, Bradford completes a combined total of over $200,000,000 in sales and leases which enables us to deliver.
Challenges
Client approached us with the issues that her end-client was facing with his old website. Some of the major issues they had mentioned were:
- There were many missing images on the website,
- Content of the website was not interactive
- Site was totally mess
- Call to Actions were missing
- Website Design and Structure was kind of mess and was not clear
So there was a challenge for us to prepare a homepage of the prototype to discover users’ mental models of website. After
analyzing all of our research, we began to understand our project’s challenges
- How do we convince the website user to stay on the site and browse the content willingly
- How do we get user’s trust and credibility?
- How do we communicate the value in business model?
PROJECT DELIVERY
Since the launch of the new website in mid 2020, traffic from local channels has increased significantly and so is the conversion on the website. Download of Property case studies, flyers, & other resources are getting much engagement. Traffic from organic searches is climbing consistently in the past few months. WSI Plano won “Real Estate Standard of Excellence” Web Award 2021, for the design, innovation, technology, ease-of-use and content.
Solutions
We redesigned the website that is slick, modern, professional and easy to use. We were able bring the vision Julie S had for the website, to reality. Website received many commendations from Bradford clients & partners. The marketing solution includes a solid content strategy for blogs, videos and static content pages, social media marketing, SEO and local search optimization for multiple locations
