My Daughlish – UI/UX Website Development

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About My Doughlish

Doughlish® has been delighting taste buds as the world’s first shelf-stable edible cookie dough – with no refrigeration necessary! Cookie dough lovers and foodies across the country instantly fell in love with the rich and indulgent flavors of Doughlish® including creamy Chocolate Chip and trendy Birthday Cake flavors!

The Challenges

Some competitors of the client are Petaluma Auto Works, Green Tech Automotive, Alpine Auto
Services, Justin’s Auto Repair, Auto Phoenix and Wayne & Sons Automotive Repair.

The Challenges

The primary challenge faced by was the suboptimal user interface (UI) and user experience (UX). Recognizing the importance of a seamless and engaging online presence, the objective was to elevate the website’s design and user interactions to match the delectable nature of Doughlish® products.

Outdated Design and Interface: The initial website design was outdated, lacking the visual appeal needed to captivate the target audience. The interface did not effectively showcase the premium quality and unique aspects of Doughlish® products.

Complex Navigation: Users encountered difficulties in navigating through the website due to a complex menu structure and unclear pathways. This hindered their ability to explore the product range and make informed decisions.

Limited Mobile Responsiveness: The website’s responsiveness on mobile devices was limited, resulting in a subpar experience for users accessing the site on smartphones or tablets. This posed a challenge as mobile browsing continues to be a prevalent trend.

Inefficient E-commerce Integration: The e-commerce functionality was not optimized for efficiency, leading to a cumbersome checkout process. Users faced challenges in adding products to their carts and completing transactions smoothly.

Inconsistent Branding: The overall branding consistency was lacking, impacting the brand’s recognition and recall value. This challenge needed addressing to ensure a cohesive and memorable brand identity.

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The transformation post-website development has been remarkable. now boasts an eye-catching website that not only aligns with the brand’s essence but also provides an exceptional user experience. The redesigned website has become an enticing digital storefront, capturing the essence of Doughlish® and making the user journey a visually pleasing and enjoyable one.

Visually Appealing Design: The website now features an aesthetically pleasing design that reflects the deliciousness of Doughlish® products. Engaging visuals and vibrant colors contribute to an attractive and memorable online presence.

Intuitive Navigation: User experience has been significantly enhanced with an emphasis on intuitive navigation. Effortless browsing allows users to explore the product range seamlessly, making it easy for them to find their favorite flavors.

Responsive Design: The website is now optimized for various devices, ensuring a consistent and enjoyable experience for users whether they access it from a desktop, tablet, or mobile device.

Enhanced Product Showcase: The product pages showcase Doughlish® flavors in a way that highlights their unique features and indulgent nature. High-quality images and detailed descriptions contribute to an enticing presentation.

Efficient E-commerce Integration: The e-commerce functionality has been streamlined for a smoother purchasing process. Users can easily add their desired products to the cart and proceed through a hassle-free checkout process.


The successful revamp of has not only addressed the initial challenge but has surpassed expectations, resulting in a visually stunning website with a superior user experience. The website now stands as a digital showcase for Doughlish® products, inviting users to explore, engage, and indulge in the delightful world of shelf-stable edible cookie dough. This transformation positions as a leader in the online confectionery space, delighting users from the moment they land on the homepage to the final click of the checkout button.

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