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Google Post: GMB listing is a major local ranking factor for a business

Businesses with an online presence can cater to an international audience without having to establish physical offices in different locations. Having a strong online presence can give you a decisive edge over your competition. To get your website noticed and grow your organic traffic, you need to work with your SEO company in Mississauga to come up with a solid SEO strategy.

Creating an SEO strategy takes some doing. When building an SEO strategy for their clients, SEO experts consider every factor at play. They conduct a comprehensive online presence audit to gain a better understanding of the problems plaguing the business. Before you start developing your strategy, you need to understand that its success will depend on how easy it is for search engines to discover your website. It is highly recommended that you conduct a site audit to check technical signals and develop a better understanding of how search engines are handling your website content.

Ranking Higher in 2020 and Beyond

Every search engine has an algorithm which is a set of rules or a custom formula that the search engine uses to determine the value delivered by a web page. From content quality to site layout, there are various ranking signals in every search engine algorithm. To rank higher, you need to develop a better understanding of these factors. Here are some ranking signals that will matter in 2020 and beyond.

Content Quality

When it comes to improving your website’s ranking, the importance of publishing high-quality content cannot be emphasized enough. Always remember that content was, is, and will always be king. Sites that are unable to create value through content ultimately fall out of favor. Your content should be compelling and engaging, yet informational. Align your content strategy with your searcher intent. Use relevant keywords and rich snippets that give a preview of your content to people before they click on it.

Mobile-Friendliness of Your Website

Thanks to a steady increase in the number of people who use their mobile devices to browse the Internet, mobile-friendly websites are important now more than ever. Make sure your website works on mobile devices. Follow these tips to make your website mobile-friendly.

  • Use large buttons and font sizes
  • Compress your images and CSS
  • Switch to a responsive theme
  • Simplify menus
  • Use short forms
  • Get rid of unnecessary pop-ups
Page Speed

You do not need an SEO expert to tell you that page speed and your customer experience go handinhand. If you had any doubts about page speed being one of the most important factors that impact a site’s ranking, let us tell you that it is now officially a Google ranking factor. Remember, every second counts. A one-second delay in response can drag down your conversion rate by 7 percent. To speed up your website, you must:

  • Reduce redirects
  • Compress images
  • Minify JavaScript and HTML
  • Work on your server response time

Looking for an SEO expert that can come up with an SEO strategy that ticks all the right boxes for you? Look no further than iSigma Solutions. Whether you want to develop a strategy from scratch or need help to streamline an existing strategy, we are your go-to team. To learn more about us, call us at 1-905-487-6604.

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