Google Analytics is a powerful tool offered by Google to help website owners analyze their traffic. More than 50 million websites use Google Analytics. Once you set up Google Analytics, it will start collecting data about how users use your website. You can use this data to make strategic decisions.
A Google Analytics report consists of dimensions and metrics. Dimensions are attributes of your data. They describe characteristics such as geographical location or browser from which a session originates.
Metrics are quantitative measurements of data. A metric shows how the website is performing in relation to a particular dimension. Some common metrics are number of sessions and page per session.
You can create a custom Google Analytics report for your business. You can design your custom analytics report the way you want. You are in the driver’s seat. You get to select the dimensions and metrics and even decide how they should be displayed. A custom report allows you to summarize and present data in a way that suits your business goals.
There are three types of customized Analytics reports
- Explorer customized report: This is the basic structured report. It includes the line graph and basic dimensions and metrics
- Flat table customized report: This is one of the most widely used custom report types. It’s a sortable data table. A flat table customized report allows up to five dimensions in a row.
- Overlay Report: Overlay report includes colored dimensions and metrics including active users, traffic visits, sessions, page views.
Steps to Create Customized Report
- Sign in to your Analytics account
- Navigate to your view
- Open Reports
- Click on customization and add new customized report
- Name your report. Add the title
- Choose the custom report type you want to create (explorer, flat or overlay)
- Define your dimensions and metrics. Click +add filter if you want to limit the report to specific dimensions
- From the dropdown menu, select specific views/all views associated with this account to allow your report to be displayed on every view you have access to
- Click Save to save the report
- Mail the report to yourself
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