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No Magic Pill – Making Responsive Design Work

It is interesting to see how responsive design had rose to be the new standard in web design. As more and more screen sizes crowd the mobile and tablet market, businesses are finding comfort in the fact that responsive design will take care of optimizing their website on them all.

Sounds too good to be true, isn’t it? But responsive design is no magic pill, and just choosing a responsive theme or template won’t ensure the best user experience across 700+ screen sizes. In fact, proper consideration to the basics of mobile ready design is even more important as you take your website to the mobile audience.

Whether you are creating a brand new responsive website, or moving your existing website to a responsive design, these few pointers will help you provide a great browsing experience to your visitors.

The first thing to keep in mind is that designing for the multi device web is a total paradigm shift in how you think about your website. We suggest our clients to start with the smallest device size – plan for mobile- and then add on additional content and features as we add more breakpoints. That way, your website will show the most important content in the best possible way on phones, phablets, tablets, laptops, desktops, TVs, and oh!, wearables too!!

Designing for multiple device sizes can be more or less divided into two big categories- planning the layout, and then planning the content itself. A responsive design, for example, would usually be a single column layout for graceful degradation. Bigger buttons, bigger fonts, click-to-call phone numbers- these are all details our engineers would consider when planning your responsive site. Your web developer would also advise you on mobile optimized call to actions, and mobile friendly eCommerce practices to ensure a smooth, easy experience for your mobile savvy visitor.

But the second category – planning the content itself, is where business acumen is needed. Careful consideration needs to go into decisions of what content to show on which device. You will need to consider: Who your ideal buyer is? What is he/she doing want from your site? How does this need change when they are on the go? Surfing from a tablet? How can you make their conversion easier? You would also want to think about implementing geo-specific features if they make sense to your business.

An experienced web designing firm can help you answer these questions, and thus make the best of your responsive website. Quite like a lot of other things in life, Responsive is only as good as you make it.

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