iSigma Solutions is a renowned paid agency in Grimsby. We are committed to helping businesses supercharge growth. Over the years, we have helped several businesses grow their audiences.
We have assembled an A-team of digital marketing experts. Our professionals have the knowhow and expertise to create customized PPC campaigns to suit the specific needs of our clients.
We have extensive experience setting up PPC campaigns for businesses. We help businesses find the right platforms for their campaigns and leverage them. No matter what industry you’re in, we can help you woo your target audience. Good paid search starts with keyword research. We do keyword research to understand how people are actually searching a client’s products or services.
For clients that have been running ads for some time, we perform a periodic audit of search terms to determine if the way their customers are looking for their products or services has changed over time.
We help businesses squeeze every dollar out of their marketing spend. Our experienced project managers are able to foresee project challenges and come up with a plan to circumnavigate them.
We serve up relevant offers at the right time using PPC. Showing people random ads is a complete waste of money. Irrelevant ads can be flagged as intrusive. We use ads to target only those people who are interested in our clients’ offerings.
Our PPC team uses data to study consumer behavior. We do extensive research to acquire an in-depth understanding of the client’s target audience (their buyers’ and prospects’ expectations, concerns, needs, desires and pain points) and show only those ads that would interest them.
We use different types of ads including text-only ads, image-based ads, interactive ads and videos to engage our clients’ target audiences.
When determining the type of ad to use for a particular client, we consider the goal of their ad campaigns. An image-based ad is great for increasing brand awareness. Video ads are usually used to explain a complex product or service.
Retargeting, also known as remarketing, is a common form of digital marketing. We help businesses bring potential customers back to their sites with remarketing. Our pros know what works and what doesn’t. They optimize retargeting campaigns and ensure ads reach the right audience.
If a particular ad is shown to a person multiple times a day or week, they can get frustrated. We use AdWords frequency reports to limit how often an ad is shown to users. We show ads based on CRM data. To avoid showing ads to people who have already taken action they are trying to incite, we set smart burn pixels or pages for retargeting campaigns.
Social media is a powerful marketing tool. We use social media ads to help clients effectively engage their target audiences, build brand awareness and target users with remarketing.
You cannot just set up your campaigns and forget them and must continuously monitor them. We use metrics to gauge the success of marketing campaigns.
Our PPC experts benchmark results against goals, evaluate KPIs (such as Quality Score, Cost Per Conversion or CPC and Bounce rate) and other campaign data to track progress. The root cause of any deviation is identified and treated in a timely manner.
Before starting a project, we do our homework. The PPC team performs a PPC audit to acquire an in-depth understanding of the client’s target audience and their marketing goals. Once we have defined the client’s target audience, we start working on an action plan to build a strong online presence.