Web presence is an important aspect of your business. Website should be designed in such a manner that it should have great user engagement hence higher conversions. There are few important tips which can help in achieving these.
1. MOBILE IS PRIORITY
Nowadays almost 50% of traffic is generated through mobile phones. Google is also recommended to have mobile version of the website. This will help getting better search results. In other words, it is important to have mobile friendly design. In order to achieve this AMP (Accelerated Mobile Pages) are also becoming very popular. It’s an open source coding standard that allows the page to load faster on mobile devices. So, whether you have old site or designing the new site AMP is must in 2018.
2. BOLD FONTS AND BRIGHT COLORS
Normal user spends few minutes on the website. In order to grab their attention, we need to have modern design. To support modern style, we need bold and bright colors so it important message stands out. The idea is to engage the customer more on your site. Clickable images are going out and large typographic image are coming into picture.
3. RESPONSIVE DESIGN
Responsive design is around for many years in which means designing the site in such a manner that it resizes to look appealing across the multiple screen sizes : mobile, tablets, TV or desktops. In 2018 this design will expand further to include more form of technology such as Augmented Reality and Virtual reality.
4. SCALABLE VECTOR GRAPHICS (SVG’S )
SVGs are vector images, not pixels , which are very helpful. These images are very scalable and won’t affect the page speed when animated they don’t require http requests. This provides a better animated experience without compromising on the page load speed.
5. PROGRESSIVE WEB APP
This is a hybrid creation which takes best of web and app behavior as large portion of traffic is coming through mobile. In 2018, this trend will continue more by upgrading the website with animated page transitions, push notifications or splash screens. They are very useful as it requires no installation and user progressively builds a relationship with the app over the time, it is becoming more and more powerful. Something that cannot be ignored.
These are few things to develop a simple, functional, trendy, modern websites. Feel free to share your feedback with us.
Indu Sharma is a seasoned digital marketing expert based in Mississauga, Canada. With a wealth of experience, she has consistently delivered exceptional results for her clients. Indu’s deep understanding of the digital landscape, coupled with her creativity and analytical skills, enables her to develop effective marketing strategies that drive success. Known for her attention to detail and commitment to staying updated with the latest industry trends, Indu has earned a stellar reputation in the field. She continues to help businesses thrive online by creating impactful campaigns and maximizing their online visibility. Digital Marketing Agency in Toronto
