Search Engine Optimization is a crucial part of digital marketing, and compromising on that can be harmful to any business. SEO audits are necessary from time to time to keep track of every aspect of the business’ web presence.
It is an analytical tool for understanding the progress that your business is making. It is a good way of keeping a check on the issues (if any), leading to better results. In case you are wondering how to conduct an SEO audit properly, these are some easy steps that you can follow to get it done.
Can you index your pages?
This is one of the most common mistakes that people fall prey to. Sometimes, Google mistakes a page for spam and blocks it. What you have to do is ensure you do not become a victim of the same. Follow these steps to avoid that:
Check the backlinks
Make your website secure
Google has now made it official that it will give more preference to websites that are encrypted with HTTPS than those that are not. In case your website is not switched to HTTPS, you can make the change right away with the help of SSL.
One of the primary reasons why Google has made this decision is that HTTPS offers more security while communicating with web servers.
Is your metadata optimized?
During the crawling of a page, sometimes a metatag is inserted, which mistakenly blocks Google.
In case that happens, you can check the source code and make it certain that no such metadata or code exists any longer. If you are short on time, you can also take the help of an auditing tool to analyze and screen your metadata’s present status.
Maximize the speed of your site
The ideal speed for your webpage to load is in 3 seconds. If it takes any more than that, you should try one of these:
Make sure your anchor text is descriptive
Keywords are of vital importance to the functioning of SEO – this is something that we all know. However, making it a bit more descriptive will also work in your favor.
If your internal link structure is well-planned and you employ useful links, the search engine will rank your web page before those with a poorly-planned link structure.
Indu Sharma is a seasoned digital marketing expert based in Mississauga, Canada. With a wealth of experience, she has consistently delivered exceptional results for her clients. Indu’s deep understanding of the digital landscape, coupled with her creativity and analytical skills, enables her to develop effective marketing strategies that drive success. Known for her attention to detail and commitment to staying updated with the latest industry trends, Indu has earned a stellar reputation in the field. She continues to help businesses thrive online by creating impactful campaigns and maximizing their online visibility. Digital Marketing Agency in Toronto